I've always felt that a sixth category is important: Philosophy and personal qualities. It is my feeling that you and your agent should be “on the same page” and like each other. Today, in 2007, I would add a seventh quality to my criteria for choosing a real estate agent: Tech-savvy.
If you are tech-savvy in your work and life, don’t you want an agent who is, too? Frankly, not many are. It is easier than ever for you to evaluate a prospective agent by simply going online to check out the web presence of any agent you consider hiring. You can effectively interview dozens of real estate agents through viewing their websites, if you like, before you every even speak to one.
What does the website say about the agent’s ability to use today’s technology in helping you achieve your goals?
- Has the agent invested in today's technology to create a personal website? or...
- Does the agent at least have a personal page on the company website - including a photo, contact information, and testimonials or references?
- Is the agent's website or page static, or is does it appear to be updated periodically? (Look for a blog, news feed or other indication that information reflects current market conditions.)
- Are there technology tools on the website for YOU to use? (Look for a link to the MLS, to recent real estate sales statistics and other calculators or tools.)
- Is it easy to contact the agent or obtain personalized information with a simple “click”? (How about business address and phone number?)
What does the website say about the agent? Does it set this agent apart from average agents by communicating his or her qualifications, based upon the first six criteria?
- Professional knowledge (Helpful real estate advice and tools to help you with your home sale or purchase)
- Business accomplishments (Agent's resume indicating professional licenses or designations and awards earned)
- Community involvement (Emphasis on the area and communities)
- Industry leadership (Evidence of leadership roles in professional organizations)
- Integrity (References or testimonials)
- Philosophy and personal qualities (As reflected in the style and content of the agent’s website)
If the agent passes this scrutiny, contact him or her and ask more about his or her technology use in business. For example, if you communicate a lot using text messaging, is this something that he or she does also? Will he or she promptly receive inquiries on a PDA from prospective buyers for your house, or have to wait until returning to the office? Will your home be featured on his or her website as well as in the multiple listing service?
It is easier than ever for you to choose the "right" agent with the help of the Internet, but don't choose an agent based on website alone - be sure to look for those all-important first five criteria: Professional Knowledge, Business Accomplishments, Community Involvement, Industry Leadership and Integrity. They are the most important qualifications for choosing your real estate agent - online or in person.
More information:
Choosing your buyer’s agent
Choosing your listing agent
Questions and feedback:
mwoda@remax.net
www.MargaretWoda.com
Choosing your real estate agent – online
Copyright 2007. All rights reserved. Margaret Woda
No comments:
Post a Comment